![]() ![]() ![]() The game has been played more than 450 million times in just 3 months and is a favorite amongst 1.4 million users. In terms of relevancy and success, Roblox’s top performing branded experience is the mega popular Sonic Speed Simulator, which Gamefam brought to the platform in partnership with SEGA. “Like any great collaboration, success on Roblox comes down to having a deep understanding of what users want and the creative prowess to bring it to life.” “We use our years of experience in the gaming industry, building big brands and the native knowledge of our developers, many of whom started as citizen creators on the platform ( Roblox), to deliver what players want, while also bringing to life the vision brands have for themselves on the platform and making them relevant among the community.” “Our team has created a large portfolio of original games and also works directly with brands to build and design some of the most successful games on the platform,” Ferencz states. This is where brands and developers fit into the picture as they find ways to deliver authentic activations to millions of people who will repeatedly engage and spend within the experience.įor those unfamiliar, Gamefam is the leading game developer and publisher in the metaverse, connecting creators, brands and pop-culture to the biggest online communities like Roblox. “This is where Gen Z and Alpha socialize with friends, just like prior generations would hang out at the mall.”īut unlike the mall, the metaverse is not only a place for customers but also for creators looking to tap Roblox’s tools for building experiences like concerts and playable content. “ Roblox, is the metaverse here and now,” according to Gamefam CEO Joe Ferencz. This booming virtual ecosystem consisting of Roblox, its users and big brands is rapidly evolving, but what does it all mean to the metaverse’s seemingly boundless potential? Hypebeast sat down with Gamefam to better understand its vision to make metaverse gaming the next frontier for brand engagement. ![]() ![]() “These creators will change the world of gaming and entertainment.” “You can not deny the creative force of thousands of citizen creators on the platform, making content out of passion,” Ferencz added. ![]()
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